B2B & Sales Marketing Manager (m/f/d)
Working Area
Marketing
Period
Immediate start | Full-time
Starting Salary
Please state your salary expectations
Today, IAB’s products are used in many leading sectors of the economy: from pharmaceuticals and life sciences, medical technology, the optical industry, aerospace, microelectronics and semiconductor technology, laser technology and the automotive industry, right through to e-mobility.
This Is What We Offer You:
- A secure job in an economically stable, internationally active company
- A permanent employment contract and 30 days’ annual leave
- Comprehensive induction
- Company events to foster a good working atmosphere
- A varied and responsible role with scope for creativity
- A supportive working atmosphere and short decision-making processes
- Flexible working hours/flexitime
- English lessons with a native speaker during working hours
- In-house training
“Clean up your Career – Become a Cleanroom Products Specialist Now!”
Your Profile:
- A successfully completed degree in marketing, brand management, communication or equivalent qualification
- At least three years’ relevant professional experience in the B2B sector, ideally in technical marketing
- Knowledge of holistic brand management as well as campaign and initiative planning
- Excellent writing skills in German to present complex (and, where applicable, technical) content
- Experience in trade fair planning and in creating content for various channels
- A structured, independent approach to work and strong communication skills
- Proactive initiative, a sense of responsibility and motivation to actively develop the brand
- Proficiency in MS Office and standard marketing tools
Your Responsibilities:
- Independent development of the brand, as well as the planning and operational implementation of all content and marketing initiatives throughout the customer journey
- Creation of content for the website, newsletters, campaigns and print media
- Conception, implementation and performance monitoring of integrated marketingand content initiatives across all relevant communication channels to increase brand awareness
- Creating content and marketing materials tailored to target audiences, with a focus on lead generation
- Developing and presenting product content, as well as storytelling centred on our products
- Planning, coordinating and implementing trade fair appearances
- Analysing market, customer and competitor data to derive concrete recommendations for action, as well as support and implementation
- Coordination and collaboration with agencies, manufacturers and internal stakeholders
- Actively shaping the brand identity through your own ideas, input and creative solutions
Apply Now
or directly by email to "bewerbung@iab-bs.de".